quinta-feira, 20 de novembro de 2014

Melhores livros de 2014 segundo a Strategy+Business Magazine

Best Business Books 2014

Best Business Books

by Theodore Kinni

It’s striking how quickly and directly the seven reviewers in our 14th annual best business books special section get down to brass tacks. In the opening essay, Strategy& senior partner Ken Favaro picks the three books that offer new thinking about strategy that is practical and compelling. Marketing expert Catharine Taylor peels away the hype and spin of her discipline to identify booksthat get to the essence of the brand experience. Veteran business editor and author Karen Dillon reviews the books that will help you hone your decision-making chops—with or without an assist from big data. James O’Toole continues his unbroken run of best business books appearances by taking on a perennially relevant topic whose parameters he helped define: organizational culture. Longtime s+b book reviewer and contributing editor David Hurst identifies three books that explore not only the how-to of technological innovation, but also how technology is driving innovation in every sphere of our lives. Triple-bottom-line pioneer and first-time contributor John Elkington reviews books that provide actionable means for dealing with the seemingly intractable challenge of sustainability. And in the final essay, another notable first-timer, economic columnist Daniel Gross, reviews three booksthat cut through the hot-button issue of global income inequality to get down to hard facts—the Cockney twist on which is sometimes pegged as the origin of the phrase get down to brass tacks.
Enjoy the reading—then, put it to work. 
Strategy
Accelerate: Building Strategic Agility for a Faster-Moving World
by John P. Kotter
(Harvard Business Review Press, 2014)
Marketing
Tilt: Shifting Your Strategy from Products to Customers
by Niraj Dawar
(Harvard Business Review Press, 2013)
Executive Self-Improvement
Left Brain, Right Stuff: How Leaders Make Winning Decisions
by Phil Rosenzweig
(PublicAffairs, 2014)
Organizational Culture
The Circle
by Dave Eggers
(Knopf, 2013)
Innovation
Social Physics: How Good Ideas Spread—The Lessons from a New Science
by Alex Pentland
(Penguin Press, 2014)
Sustainability
The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World
by Andrew S. Winston
(Harvard Business Review Press, 2014)
Economics
Capital in the 21st Century
by Thomas Piketty, translated by Arthur Goldhammer
(Belknap Press, 2014)

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